What/Where/Why: Kendra Kolb Butler

the founder of wildcrafted beauty line Alpyn Beauty

WHAT: The Westman Atelier lip suede by the icon Gucci Westman herself.

WHERE: On my lips and if there is any excess, I will dab it on the apples of my cheeks for a pop of color as a blush.  

WHY: This lip palette is like a spongy, velvety infusion of long-wear bright & happy colors. I am obsessed with it and it is in the back pocket of my jeans at all times. The shade range gives you a lot of versatility and I never mix the same color twice. You can play beauty mixologist depending on the mood you're in.

PRO TIP - the brush is a must!