How to Successfully Grow a Beauty Brand with Kendra Butler, Founder of Alpyn Beauty

With skyrocketing success in just three years, Alpyn Beauty has grown from being the newest clean beauty brand on the block to a household staple among many a skintellectual, and an Instagram darling. Kendra Butler shares how she felt called to bring this brand to the world, even among a crowded market, and how her unique point of differentiation helped them leap frog onto the best of beauty lists as well as being featured in Allure and Vogue. Growing quickly isn't always easy, and Kendra shares what she's learned and how she's navigated growing pains that come with the growth spurts; offering mentorship and advice for others experiencing growth. As always, Kendra shares her top beauty products she's loving this year- highlighting retinal plant alternatives that are just as effective and much easier on your skin.

Listen Now

Show Notes

Credo Beauty

Annie Jackson

Sephora Clean & Planet Positive Program

@alpynbeauty @kendrakbutler

Alpyn Beauty Melt Moisturizer

Goop

Rambutan & Bakuchiol (retinol alternatives) 

Products Kendra is Loving Now!

*we use affiliate links that may help us earn commission at no extra cost to you

Greta Eagan