IGTV Primer ⚡️

Beauty and IGTV were made for each other 💫 This platform hosts long-form videos that span from un-produced to more curated content. It’s a great way to build engagement with your clients and followers and is a perfect pair for sharing your Beauty Scripts.

Unlike Instagram, which doesn’t allow you to link directly from posts, IGTV allows you to direct link from your video descriptions.

What does this mean for you?

Now you can post video tutorials that are directly linked to your shoppable Beauty Scripts. Yay! This allows you to turn any tutorial video into an easy shopping experience for your followers.

Before we walk you through the how-to, let’s start with some ideas for how to use IGTV.

Tutorials: This seems straight forward! Create a video of a technique or how-to.

BTS: Capture behind the scenes coverage of you working an event or a shoot.

Q & A: Are people constantly asking what your favorite products are? Prep Q&A format videos to share with your followers.

Now that you’ve got some ideas on what type of content to produce, let’s run through a primer for how to.

Vertical Format: Make sure to film in a vertical format.

60 Seconds: The minimum required length is 60 seconds. A tip if your video runs short: use a video editing app like FilmoraGo to add a closing image to carry you through the balance of video length. If your video includes a script link, simply use this image below! This will direct users to your script link ⚡️

Call to Action in Title: Include a call to action in the title so people know where to click to see your script. See below for an example.

Bx Share Link in Description: This is the KEY! Paste your Beauty Scripts URL share link in the description field of your IGTV video. Your viewers can click on the link and be taken directly to your script.

Thumbnail Image: When you load in your IGTV video, be sure to select a good frame for your video thumbnail image. This will be what shows on your IGTV feed.

Cool! Your post is ready. How do you get the most mileage out of it?

Post a Preview Link to Instagram: Cross promoting your IGTV post on your IG feed gets your video in front of your existing followers. Be sure the ‘post a preview’ field is toggled on before posting.

Share your IGTV in Instagram Stories: Utilizing the share button from within IGTV, post the IGVT video to your stories.

Use the Swipe Up Link in IG Stories to Direct to IGTV: The swipe up feature to any URL link on stories may be reserved for brands over 10k, but anyone can use the swipe up feature to link to an IGTV video! This is an AMAZING way to get your story viewers to your IGTV videos that contain direct links to your shoppable Beauty Scripts!

Tag @beautyscripts: We want to see what you’re up to! Tag us and we’ll help spread the love by sharing your video in our stories.