What/Where/Why: April Gagiulo

With the founder of cult serum Vitner’s Daughter.

WHAT: Active Botanical Serum begins with the world’s most nutrient dense whole plants and takes over 21 days to make every bottle. Each golden drop delivers over 60 skin beautifying nutrients that help firm, brighten, nourish and even out skin tone. When used as primer, skin has that coveted healthy, matte glow.
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WHERE: Active Botanical Serum is applied as your moisturizer step. Place 5 drops in the palm of hand, rub hands together quickly and push and press into the face, neck and decollete for 30 seconds.
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WHY: Active Botanical Serum delivers universal nutrition which benefits all skin, all genders, all ages. In a single step, skin appears brighter, more even toned and healthy. Not only is it gorgeous under makeup, but it also helps wake up a look after a few hours with a light Push/ Press application.